Ishmeet Mr Pall media exam 1

  Public service broadcasting Ofcom review of PSB in Britain In 2020 Ofcom published its findings from a five year review of public service broadcasting in Britain. Read  the introduction to their report - pages 3-7 . You'll need your Greenford Google login to view the document. 1) Look at page 3. Why is it a critical time for public service broadcasting?  Audience viewing habits continue to change rapidly and competition from global content providers is ever-increasing. We are facilitating a wide-ranging conversation on the future of PSB, Small Screen: Big Debate. 2) Read page 4. How has TV viewing changed in recent years?  • There have been significant changes in the way in which people watch television. Live broadcast viewing has declined, as audiences increasingly choose to view content at a time that suits them on global online and on-demand content services. These trends are affecting all broadcasters, including the PSB channels. • Audiences continue to highly value the purpo

  Cultural Industries Go to our Media Factsheet archive and open Factsheet 168: David Hesmondhalgh’s ‘The Cultural Industries’. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or  you can access it online here using your Greenford Google login .  Read the Factsheet and complete the following questions/tasks: 1) What does the term 'Cultural Industries' actually refer to? The term ‘cultural industry’ refers to the creation, production, and  distribution of products of a cultural or artistic nature. Cultural  industries include television and film production, publishing, music,  as well as crafts and design. 2) What does Hesmondhalgh identify regarding the societies in which the cultural industries are highly profitable? Hesmondhalgh identifies that the societies in which the cultural  industries are highly profitable tend to be societies that support the  conditions where large companies, and their political allies, make  money. 3)

  Industries: Ownership and control Media conglomerate research 1) Type up your  research notes  from the lesson - what did you find out about your allocated media conglomerate? Selection of companies: Alphabet,  The Walt Disney Company,  National Amusements,  Meta,  News Corp,  Time Warner, Comcast. If you were absent or didn't have time in the lesson to make these notes, research  any one  of the companies above and find examples of all the terminology outlined in the notes at the start of this blog post. A conglomerate is a large company composed of a number of smaller companies (subsidiaries). A media conglomerate, or media group, is a company that owns numerous companies involved in creating mass media products such as print, television, radio, movies or online.  Examples include Comcast, Fox or Disney. Vertical integration is when a media company owns a range of businesses in the same chain of production and distribution.  For example, a company might own the film studio that

  Audience theory 2  Theory questions and your opinion 1) Social learning theory has been criticised for simplifying the causes of violence in society. Do you think the media is responsible for anti-social behaviour and violence? In my opinion, I think the media is responsible for anti-social behaviour and violence because people would sometimes view gruesome or violent acts online thinking it's okay to do to others in real life, and would be influenced by this behaviour. Research also shows that the increased number of hours on social media correlates with aggressive behaviour. 2) How is social learning theory relevant in the digital age? Are young people now learning behaviour from social media and the internet? Give examples. Social learning theory is definitely still relevant in the digital age and young people are learning behaviour from social media. Many young people nowadays are being easily influenced by the media by viewing things from media sources. Examples include the

  Audience theory 1 Hypodermic needle model 1) Read this  Mail Online article about the effects of video games . How does this article link to the hypodermic needle model? The idea that overly aggressive video games might negatively impact young adults and cause them to become violent adults is supported by this article, which also makes reference to the hypodermic needle model.   2) How does coverage of the Talk Talk hacking case (see Daily Mail front page below) link to the hypodermic needle model? Why might someone  criticise  this front page?  The article shows a son, aged 15, that is addicted to playing violent video games. This links to the hypodermic needle model as the media wants the audience to believe that violent video games can have harmful and negative effects on their children's behaviour, like making them into a violent person, addicted so they don't socialise with one another, as if they're trapped in the game. 3) What do  you  think of the hypodermic needl