Ishmeet Mr Pall media exam 1

Feminist theory Media Magazine reading - two articles on feminism and theory Read  Playing With The Past: Post-feminism and the Media  ( MM40 , page 64 -  our Media Magazine archive is here ). This is a great example of sophisticated media analysis and an indication of the level we want to be writing at by the end of the two-year course. 1) What examples are provided from the two texts of the 'male gaze' (Mulvey)? HBO’s Pan Am and Beyoncé’s music video for ‘Why Don’t You Love Me’. 2) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form? Both texts suggest that we are now in a time beyond the need for feminism, that we can now look back and laugh nostalgically at the way women were treated in those periods in our history. 3) Choose three words/phrases from the glossary of the article and write their definitions on your blog. Male Gaze – The gaze referring to Laura Mulvey’s seminal article ‘Visual Pleasure and Narrative

  January assessment learner response 1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). Grade: B Mark: 30/43 WWW: Ishmeet, a brilliant assessment attempt from you. It is obvious that a lot of revision and preparation has taken place. For example, Industries Q- knowledge on conglomerates and audience theories EBI: In places, your responses just explain theories but not validating or providing examples to form a debate or argument. For example Q3 on PSBs and Q4 on audience theories. 2) Read  the mark scheme for this assessment carefully . Identify at least  one  potential point that you missed out on for each question in the assessment. Q1:  In contrast to this, the image has Stormzy bare-chested which arguably reinforces the  sexualisation of black males in the media and reinforces traditional masculine stereotypes  which contrasts with the idea of vulnerability. The lighting is low-key and sees a focus on  both th

Introduction to Feminism Everyday Sexism Watch the Everyday Sexism TED talk from Laura Bates (linked above) and answer the following questions: 1) Why did Laura Bates start the Everyday Sexism project? Laura Bates started the Everyday Sexism project to speak up on the sexism that's still happening in today's society. She published it as a website which posted examples of sexism that users faced every day. Laura set it up after finding feminism hard to talk about, saying: ‘Again and again, people told me sexism is no longer a problem – that women are equal now’.  The response she received proved differently, with 50,000 entries of sexist experiences made by December 2013. 2) How does the Everyday Sexism project link to the concept of post-feminism? Is feminism still required in western societies? Yes, because women ought to feel protected and aware that experiencing sexism is unusual and inappropriate. They shouldn't be treated in this manner. As a result, post-feminism does

Representation Read the Media Magazine feature 'Representation old and new'. This is in MM51 on page 6 - go to  our Media Magazine archive  to find the article. Complete the following tasks: 1) Why is representation an important concept in Media Studies? Representations are important as they create meaning, and they have central to an understanding of the media. 2) How does the example of Kate Middleton show the way different meanings can be created in the media? A picture editor selects the photo from a whole series of images to be used to illustrate a news story. The image may be cropped, resized and, in some cases, photo shopped.  A news editor will decide on the way the story will be presented, and the use of captions to pin down, or anchor, the meaning of the image. The photograph of Kate Middleton in the newspaper is a re-presentation of what she looks like, with people controlling and manipulating the image at various stages throughout the process. The Duchess herself, t

Media regulation Go to our Media Factsheet archive on the Media Shared drive and open Factsheet 128: Contemporary Media Regulation. Our Media Factsheet archive can be found at M:\Resources\A Level\Media Factsheets.  You can  find it online here - you'll need to log in using your Greenford Google login . Read the Factsheet and complete the following questions/tasks: 1) What is regulation and why do media industries need to be regulated? Very few industries leave the organisations or companies who operate in that sector to their own devices. Systems of regulation are required to provide rules and regulations to ensure that organisations operate fairly. In the media industry there are several regulatory bodies that exist to monitor the way that their industries work. Broadcast media (TV and Radio) are regulated by OFCOM – the Office of Communication and the advertising industry is regulated by the Advertising Standards Authority. Newspapers are currently regulated by the Independent P