Ishmeet Mr Pall media exam 1

Score hair cream close study product   Media Factsheet - Score hair cream Go to our Media Factsheet archive on the Media Shared drive and open Factsheet #188: Close Study Product - Advertising -  Score . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets. If you need to access this from home  you can download it here  if you use your Greenford login details to access Google Drive. Read the factsheet and answer the following questions: 1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change?  Advertising agencies in the 1960s relied less on market research and leaned more toward creative instinct in planning their campaigns. “Eschewing portrayals of elitism, authoritarianism, reverence for institutions and other traditional beliefs, ads attempted to win over consumers with humour, candour and, above all, irony.” Copy was still used to offer an explanation of the product - and to pitch to the con

  Gender, identity and advertising David Gauntlett: academic reading Read  this extract from Media, Gender and Identity by David Gauntlett . This is another university-level piece of academic writing so it will be challenging - but there are some fascinating ideas here regarding the changing representation of men and women in the media. 1) What examples does Gauntlett provide of the "decline of tradition"? The traditional view of a woman as a housewife or low-status worker has been kick-boxed out of the picture by the feisty, successful 'girl power' icons. Meanwhile the masculine ideals of absolute toughness, stubborn self-reliance and emotional silence have been shaken by a new emphasis on men's emotions, need for advice, and the problems of masculinity. 2) How does Gauntlett suggest the media influences the way we construct our own identities? Popular media fosters the desire to create new modes of life - within the context of capitalism. Whether one is happy wi

Representations of women in advertising Academic reading: A Critical Analysis of Progressive Depictions of Gender in Advertising Read  these extracts from an academic essay on gender in advertising by Reena Mistry . This was originally published in full in David Gauntlett's book 'Media, Gender and Identity'. Then, answer the following questions: 1) How does Mistry suggest advertising has changed since the mid-1990s? Advertising has been using more and more pictures since the mid-1990s that purposely and noticeably ambiguously depict the gender and sexual orientation of the person or subjects. In addition, there are an increasing number of images that are clearly homosexual; these differ greatly from portrayals of the camp gay used as comic relief in other popular media. 2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s? Women were suffering their own identity crisis. Prior to the war, feminists had been articulating the  idea of women havi

MIGRAIN 3 Assessment LR 1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: Ishmeet, a very good effort! Strong knowledge and application of media theory. EBI: Consider other examples of media here representations advertising reflect social + cultural contexts. 2) Read  the mark scheme for this assessment  carefully. Write down the number of marks you achieved for the two questions: 7/8; 10/12 . If you  didn't achieve full marks  in a question, write a bullet point on what you may have missed. Question 1:  The images on the ‘Good girl’ advert also reinforce traditional gender stereotypes. The woman is in a submissive pose on the floor (it appears between an unknown man’s legs). Her costume exposes her leg and extremely high heels are visible. The high heel can also be found in the pack shot of the fragrance bottle which is designed to look like a ludicrously high heel. It could be argued that the whole adve

Introduction to advertising Create a new blog post called 'Advertising: Introduction to advertising blog tasks'. Read ‘Marketing Marmite in the Postmodern age’ in MM54  (p62). You'll  find our Media Magazine archive here  - remember you'll need your Greenford Google login to access. You may also want to re-watch the Marmite Gene Project advert above. Answer the following questions on your blog: 1) How does the Marmite Gene Project advert use narrative? Apply some narrative theories here. Todorov-- equilibrium: everyone doing their own thing, dis equilibrium: getting the results, new equilibrium:  Propp-- hero/false hero: marmite,  Levi Strauss-- good vs evil, hate vs love 2) What persuasive techniques are used by the Marmite advert? 'Hate it' or 'love it' is the tagline used to draw attention, and there is an emotional settlement to preserve the marmite since it is respected as family.  3) Focusing specifically on the Media Magazine article, what does Jo

MIGRAIN Final index 1)  Introduction to Media: 10 questions 2)  Semiotics blog task 3)  Language: Reading an image - media codes 4)  Media consumption audit 5)  Reception theory - advert analyses 6)  Genre: Factsheets and genre study questions 7)  Narrative: Factsheet questions 8)  Audience: classification - psychographics presentation notes 9)  October assessment learner response 10)  Audience theory 1 - Hypodermic needle/Two-step flow/U&G 11)  Audience theory 2 - The effects debate - Bandura, Cohen   12)  Industries: Ownership and Control 13)  Industries: Hesmondhalgh - The Cultural Industries 14)  Industries: Public Service Broadcasting 15)  Industries: Regulation 16)  Representation: Introduction to Representation 17)  Representation: Feminism - Everyday Sexism & Fourth Wave MM article 18)  January assessment learner response 19)  Representation: Feminist theory 20)  Representing ourselves: Identity in the online age - MM article & Factsheet 21)  Ideology: BBC Question