Advertising assessment LR
A dvertising assessment learner response 1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential). 19/29 WWW: Ishmeet, strong response for Q1- lots of close textual analysis of unseen advert EBI: Q3- too much description of Sephora advert but not enough focus on post-colonialism and how it impacted the advert 2) Read the whole mark scheme for this assessment carefully . Identify at least one potential point that you missed out on for each question in the assessment. Q1-- Promise of irresistible appeal – ‘sex sells’ (common narrative in men’s grooming; Barthes’ action code). Female desire – woman as active sexual agent, empowered sexuality (third-wave feminism). Arguably reflects a changing representation of women post-1980s. Man as the hunted, looked-at object; objectification of men (Gill – female gaze). Snatched, paparazzi style shot – over-exposed subject, celebrity (intertextuality). Q2-- Hyper masculine, heterosex