Posts

Showing posts from May, 2024

Advertising assessment LR

A dvertising assessment learner response 1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). 19/29 WWW: Ishmeet, strong response for Q1- lots of close textual analysis of unseen advert EBI: Q3- too much description of Sephora advert but not enough focus on post-colonialism and how it impacted the advert 2) Read  the whole mark scheme for this assessment carefully . Identify at least  one  potential point that you missed out on for each question in the assessment. Q1-- Promise of irresistible appeal – ‘sex sells’ (common narrative in men’s grooming; Barthes’ action code). Female desire – woman as active sexual agent, empowered sexuality (third-wave feminism). Arguably reflects a changing representation of women post-1980s. Man as the hunted, looked-at object; objectification of men (Gill – female gaze). Snatched, paparazzi style shot – over-exposed subject, celebrity (intertextuality). Q2-- Hyper masculine, heterosex

Magazine practical task research and planning

Image
Magazine practical task research and planning   Research 1) Use Google to research potential magazines that you could use as your brand/design for this project.  Create a shortlist of  three  potential magazines and embed an example front cover from each one. We recommend looking at lifestyle magazines or a similar genre as these are more achievable to re-create. 2) Choose  one  of the three magazine brands to use for your project e.g GQ, Vogue or The Gentlewoman. Then f ind  three  different front covers for your chosen magazine and embed them in your blogpost. Analyse the fonts, colours and typical design. What is the language or writing style? How are the cover lines written? What camera shot is generally used for the cover image? You need to become an expert in the design and construction of this magazine and its branding. Planning 1) In your blogpost, write your  main cover line  (also called the 'main flash') - this is the main cover story that links to your central image