Ishmeet Mr Pall media exam 1

  Reception theory Part 1) Applying Reception theory to adverts 1) What are the preferred, negotiated and oppositional readings for the RBK 50 Cent advert? Preferred reading: The preferred reading for the RBK 50 Cent advert is that the brand Reebok is promoting to be a better person and that your past doesn't define you.  The slogan conveys the message that you should have self acceptance and become a better person, and this gives aspiration to the audience. The audience that know what happened to 50 cent, they could take a positive message away from the slogan that everyone can develop into a better person, even if they come from a gangster or criminal background. Negotiated reading: The negotiated reading for the RBK 50 Cent advert is that the audience would think Reebok is a sporting brand, and would be unsure what message the advert is trying to convey to everyone.  Oppositional reading: The oppositional reading for the RBK 50 Cent advert is that all the 'o' letters in

Reading an image - media codes 1) Analyse this RBK 50 Cent advert using the media codes you learned in the lesson: Technical, Written or verbal, Symbolic or non-verbal, Narrative. Write a paragraph for each one exploring the way meanings are created using those media codes. Technical: The lighting is dark and the light focuses on his face and the bottom right of his shoulder. The lighting is on his face as the focus is on him. It appears to look like 50 cent has a scar on his shoulder, implying that he got injured. A medium close up shot on 50 cent's face is used to show the serious facial expressions on his face and is directly looking at the audience, like he's trying to deliver a message. The screen is split into two sides, one showing his firm facial expressions and the other side showing fingerprints, indicating his criminal past. It has been edited this way to show that 50 cent is different to his past and has perhaps changed into a better person, and leaving that crimina