Audience classification
Audience classification
1) Post the details from your in-class psychographics presentation to your blog with all details of the couple you created and their media consumption (it needs to be on your blog individually but can be a duplicate of your partner's post).
Structure
Who you are working with: Nasra
The psychographic group you are researching: Aspirer
Introduce your example couple that represents your group:
1) Make up their names:
Who you are working with: Nasra
The psychographic group you are researching: Aspirer
Introduce your example couple that represents your group:
1) Make up their names:
- Ishmeet (25)
- Nasra (23)
2) Where do they work/study?
- Ishmeet works at Sephora, which is a makeup and skincare store. Nasra works at Zara, which is a fashion clothing store.
3) What do they do in their spare time?
3) What do they do in their spare time?
- In there spare time, they both go shopping for fashion and designer clothes, makeup, skincare, and new trending items from any other websites. e.g. Tiktok. In addition, they make Tiktok videos and do hauls of new items they purchase and advertise them to the internet.
Now suggest their media consumption:
Print: What newspapers/magazines does your group read (if any)? Is this on paper or tablet?
Now suggest their media consumption:
Print: What newspapers/magazines does your group read (if any)? Is this on paper or tablet?
- They both read fashion magazines, celebrity gossip and vogue magazines. The magazines would be on paper and tablet.
Broadcast: What TV programmes/channels do your group watch? Radio stations? TV package – Freeview or Sky? Films?
- They watch Love Island and Keeping up with the Kardashians.
Online: What technology do they own? What websites do they visit (if any)? What social media do they use?
Online: What technology do they own? What websites do they visit (if any)? What social media do they use?
- They own a lot of gadgets such as apple iPads, Macbooks and iPhones. They visit clothing, makeup and skincare websites like Sephora, Rare Beauty, Zara, Shein, H&M, and other fashion brands. They use all social media as they model and advertise what they purchase online.
2) Reflect on what you have learned about psychographics. Which psychographic group do you feel best fits YOUR lifestyle and personality? Explain how and why you made your decision and provide evidence justifying this.
I think that Explorer fits my lifestyle and personality as I like to discover new things and want to engage in new experiences and adventures. This shows that I like exploring new movies and genres and different movies linking to one genre.
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