GQ: Audience & Industries
GQ: Audience & Industries Audience Look through the GQ Media Kit and answer the following questions: 1) How does the media kit introduction describe GQ? It describes it as forward-looking, progressive and cutting-edge. 2) What does the media kit suggest about masculinity? As masculinity evolves and men's fashion has moved to the centre of the global pop-culture conversation, GQ's authority has never been broader or stronger. 3) Pick out three statistics from the data on page 2 and explain what they suggest about the GQ audience. Readership= 212K -- a lot of people read GQ magazines Social followers= 1.8M -- so many people follow GQ on social media platforms ABC1= 61% 4) Look at page 3 - brand highlights. What special editions do GQ run and what do these suggest about the GQ audience? GQ Heroes - GQ readers are aspirers GQ Hype - GQ readers are aspirers GQ Men of the year - GQ readers are aspirers 5) Still on page 3, what does the video and social series section sugge